SportLogic: Complete Software for the World of Sports

Booking sports centers have never been seamless for the end consumer. Instead of the traditional bookings through phone calls or being physically on the spot, a person can simply switch onto a website that exhibits a list of all the tennis courts, for instance, near the person’s location. Clicking on a specific option, a booking portal guides the user to a catalog of available time slots and then to a payment interface. Upon completion of the payment, the user’s device buzzes on to display a PIN in association with the payment acknowledgment receipt. As the person reaches the tennis center, the PIN unlocks the entrance through the gates’ electronic access system, and the enticing fact is that there is a minimal staff present, as all monitoring operations are entirely automated.

That is one of the many remarkable illustrations of what Australia-based SportLogic has to offer for the industry. Witnessing the rising demands of BPMS and harboring a passion for integrating this technology in sports, Mark Chen founded the company in 2006. “Companies those days mostly used traditional technologies such as pen-and-paper or spreadsheets for database and communications management which hindered their business progress and productivity,” speaks Chen, Director, and Co-founder of SportLogic. The company’s highly reliable, unique business management software empowers numerous sports firms to efficiently manage all their day-to-day operations and achieve unprecedented business growth and profitability in the process.

SportLogic’s flagship solution is the inTennis software. A testimony of the solution’s novelty and value is the fact that inTennis earned SportLogic the Australian Business Award for product quality and ensured a finalist spot in the prestigious iAwards within a year after commencing its operations. The software helps tennis centers, coaches, and clubs to manage their entire set of functionalities 24/7 such as customer bookings and memberships, customer communications, payments and invoices, coaching sessions, and database management under one system. InTennis also integrates with external access systems, POS terminals, and the ‘TennisVenues’ which is an innovative website that allows an end consumer to find any tennis court within Australia, book time slots, and pay seamlessly online. Automating management of all factions of tennis centres both from the consumer’s and the firm’s ends, the system thus enhances business progress and minimizes no-show, extra staff costs by promoting online payments and integrating with the external access systems.

Apart from inTennis, SportLogic also builds mobile solutions for multiple verticals such as fitness, swimming, martial arts, soccer, squash, and much more. A trainer in any of these verticals can download SportLogic’s app on a mobile device and manage upcoming class schedules, check student details, and mark on the individual student profile for taking attendance. For a student, the solution allows effortless registrations for training classes and makes payments for the same online. “Enabling users to work from anywhere, anytime, our mobile solutions enable them to adapt to the current tech-savvy world,” comments Chen.

In the current global market thwarted, it has become imperative for businesses to continually evolve their offerings to keep pace with their competitors and take a step further. Since its inception, SportLogic has been continually changing its platform based on client feedbacks to roll out newer updates and features and aims to integrate data technologies in the near future. Such a customer-centric development approach has enabled the company to not only deepen its footprint in Australia as one of the most promising BPM vendors in sports, but it also boasts of clients spread in over ten other countries.